The last few months there has been a huge buzz about singer Rihanna’s new makeup collection, Fenty Beauty. People are excited for this collection not only because Rihanna is a huge pop star but because fans know that Rihanna would be releasing something amazing for people of color. When it comes to deeper shades many cosmetics companies fail at creating products for women and men of darker skin tones. Rihanna said Fenty Beauty is " Beauty for All". We continue to see major cosmetics brands fail at being inclusive in their campaigns and ads. This week Rihanna shared on her Instagram account a video of the ad campaign for the release of her collection.
The diversity alone in this campaign has everyone raving even more about Rihanna’s new collection. In this ad, we see women from all shade ranges and ethnicity's. Viewing this ad makes me think about why is it so hard for other cosmetic companies to get this inclusion thing right. Rihanna has made it happen with her very first launch.
The Fenty Beauty collection is set to drop Friday, September 8, 2017 at 12:00 a.m. online. The collection will include:
Velvet Matte Longwear Foundation
Available in 40 shades
Instant Retouch Primer
MATCH STIX Customizable Trio
(can order individually for $25)
Cream , Contour, Highlight
Blotting Paper Refill
Universal Lip Illuminator
FULL-BODIED FOUNDATION BRUSH
CHEEK-HUGGING HIGHLIGHT BRUSH
PRECISION MAKEUP SPONGE
PORTABLE CONTOUR & CONCEALER BRUSH
PORTABLE HIGHLIGHTER BRUSH
PORTABLE TOUCH UP BRUSH
I am excited to purchase this collection and see what its all about. I am also excited to see some of my favorite beauty influencers like Jackie Aina and Iris Beilin review the collection and give their honest opinions. Congratulations to Rihanna for creating a collection that is not only for people of color but for every skin tone. She has showed that it is possible to have a collection that includes all.
You can purchase the FENTY BEAUTY collection tomorrow Friday, September 8, 2017 at midnight. There will be a Facebook Live launch party on the Fenty Beauty page today at 7:15PM ET.
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