BRIGETHIA ARAI

© 2016. All rights reserved. 

Rihanna to Release Makeup Collection; FENTY BEAUTY

September 7, 2017

The last few months there has been a huge buzz about singer Rihanna’s new makeup collection, Fenty Beauty. People are excited for this collection not only because Rihanna is a huge pop star but  because fans know that Rihanna would be releasing something amazing for people of color. When it comes to deeper shades many cosmetics companies fail at creating products for women and men of darker skin tones. Rihanna said Fenty Beauty is " Beauty for All". We continue to see major cosmetics brands fail at being inclusive in their campaigns and ads.  This week Rihanna shared on her Instagram account a video of the ad campaign for the release of her collection. 

See below: 

 

 

 The diversity alone in this campaign has everyone raving even more about Rihanna’s new collection. In this ad, we see women from all shade ranges and ethnicity's. Viewing this ad makes me think about why is it so hard for other cosmetic companies to get this inclusion thing right. Rihanna has made it happen with her very first launch. 

 

The Fenty Beauty collection is set to drop Friday, September 8, 2017 at 12:00 a.m. online. The collection will include: 

 

 

 

PRO FILT’R
Velvet Matte Longwear Foundation 

Available in 40 shades
 $34

 

 PRO FILT’R 
Instant Retouch Primer 
$32


MATCH STIX Customizable Trio

(can order individually for $25)
Cream , Contour, Highlight
$54


KILLAWAT
Freestyle Highlighter 
 $34


 INVISIMATTE
Blotting Paper 
 $16 

Blotting Paper Refill

$10


GLOSS BOMB 
Universal Lip Illuminator
$18

 

FULL-BODIED FOUNDATION BRUSH 

$34

 

CHEEK-HUGGING HIGHLIGHT BRUSH

$32

 

PRECISION MAKEUP SPONGE

$16

 

PORTABLE CONTOUR & CONCEALER BRUSH

$24

 

PORTABLE HIGHLIGHTER BRUSH

$24

 

PORTABLE TOUCH UP BRUSH

$24

 

I am excited to purchase this collection and see what its all about. I am also excited to see some of my favorite beauty influencers like Jackie Aina and Iris Beilin review the collection and give their honest opinions.  Congratulations to Rihanna for creating a collection that is not only for people of color but for every skin tone. She has showed that it is possible to have a collection that includes all. 

 

You can purchase the FENTY BEAUTY collection tomorrow Friday, September 8, 2017 at midnight. There will be a Facebook Live launch party on the Fenty Beauty page today at 7:15PM ET. 

 

https://www.fentybeauty.com/

 

Thank you so much for reading. Be sure to subscribe to my blog to be updated on all new posts. 

 

 

xoxo,

 

Brigethia Arai

 

 

 

 

 

 

 

 

 

 

 

Please reload

featured

The 2020 Met Gala Theme Has Been Revealed

11/12/2019

1/10
Please reload