From The Carters deep message to Drake’s celebration of women , these are the 10 visuals that we couldn’t forget this year!
It’s amazing that in 2018 music videos still play such a major role in the entertainment business. This year was a major year for visuals because of the strong messages as well as the creativity. We've seen Ariana Grande bring us down memory lane with some of our favorite romantic movies , The Carter’s and Childish Gambino using their massive platform to give us important messages , Teyana Taylor, Bruno and Cardi B took us back to the 90/ early 2000s. These visuals reminded us what music and artistry is all about . In no specific order, here are our 10 favorite videos from this year.
The Carters- APE SHIT
Director: Ricky Saiz
Beyonce and Jay-Z shot this video in the Louvre standing in front of the Mona Lisa...... How iconic is that ?! The message overall was about blackness and its relationship to Western colonialism, black capitalism as act of radical subversion (renting out the Louvre). The choreography and direction, by Sidi Larbi Cherkaoui and Ricky Saiz.
Drake - God’s Plan
Be sure to have some tissues with you while watching this amazing video. God’s Plan follows rapper Drake around Miami giving away the video’s one million dollar budget to struggling families , college students , women’s centers and even grocery store shoppers. This video is a reminder of what's important in life.
Drake -Nice For What
Director: Karena Evans
Nice For What was a beautiful celebration of powerful including individuals like ballerina Misty Copeland and the young actress/ activist Yara Shahidi. This video sheds light on rapper Drake’s love for women’s empowerment.
Drake- In My Feelings
Director: Karena Evans
This highly anticipated video blow up thanks to social media sensation @TheShiggyShow creating the #InMyFeelingsChallenge and/or #DoTheShiggy . This video celebrated the New Orleans culture featuring N.O pioneers like Big Freedia .
Lil Dicky ft Chris Brown - Freaky Friday
Director: Tony Yacenda
The Freaky Friday video was an fun redo of the 2003 comedy film Freaky Friday .
Tierra Whack- Whack World
Directors: Thibaut Duverneix and Mathieu Léger
Whack World is a hip hop visual project of 15 tracks in 15 minutes. The scenes switch as her flow does. Whack is an amazing artist that expresses her self well through her work.
Childish Gambino- This Is America
Director: Hiro Murai
Childish Gambino had the world shook after releasing this video. He is speaking on the truths of America and
"Black America" that no one wants to talk about. This video was very controversial and opened the door for a lot of conversation. Some described this video as a beautiful nightmare.
Cardi B- Money
Director: Jora Frantzis
It's no secret that only a few years ago rapper Cardi B was stripper and now is an internationally known artist. In this new video Cardi shows us her moves serving major looks . A great way to end 2018 for her career.
Bruno Mars ft Cardi B- Finesse Remix
Directors: Bruno Mars and Florent Dechard
Bruno Mars and Cardi B gave us a blast from the past with the Finesse video. They incorporated the sitcom 'Fresh Prince of Bel-Air' and the comedy series 'In Living Color'.
Ariana Grande - thank u, next
Director: Hannah Lux Davis
I think we can all agree that Ariana Grande had a crazy year in the media. Her hit single "thank u, next" is a tribute to her ex's thanking them for the experiences and lessons they've taught her. This video pays homage to classic romantic comedies like Mean Girls, Bring It On and Legally Blonde.
Teyana Taylor ft Ghostface Killah, Method Man, and Raekwon - Gonna Love Me Remix
Directors: Teyana Taylor and The Aunties (Teyana's production company)
This video gave us major 90s/ early 2000s rnb vibes. From the clothing to the hairstyles to the scenery this video did a great job of reminding us how great that era was.
Comment below your favorite music videos of 2018!