This morning actress and activist Yara Shahidi announced her new partnership with the cosmetics company Bobbi Brown. Yara stated in a People Magazine Exclusive that this partnership is so much more than just makeup.
“I actually use the product, but the brand aligns with me on more than just a skin care level, they understand the importance of platform.” - Yara Shahidi
Both Bobbi Brown and Shahidi are using their large platform to spread positive messages. Shahidi is starring in the brand’s new Confident Beauty campaign “celebrating individual beauty and female empowerment”.
Yara explains in her People Exclusive that this campaign is less about telling people they need to get this product to look good. It's more about empowering people to do whatever makes them feel good. Beauty isn't at all attached to the product, but as something that’s attached to the overall feeling of support and confidence which we all get from different things.
To celebrate the collaboration, Bobbi Brown Cosmetics will officially launch the The Pretty Powerful Fundon International Women’s Day, March 8th, and donate money to a few organizations near and dear to Shahidi. Each is dedicated to providing support networks for my peers and different intersections of my community which is I think extremely important, because that’s ultimately how you gain resources gain opportunities,” says Shahidi.
In a series of inspiring videos, the brand is asking “what makes you feel confident?”. Watch below.
To learn about this collaboration head over to www.bobbibrowncosmetics.com.